KOL Marketing Workflow
Once the media plan is finalized and all KOLs have confirmed their interest, we proceed with payments and begin managing the campaign. If necessary, we will send you drafts for your review and approval. At the end of the campaign, we provide you with a detailed report.
Campaign management
We then compile a draft media plan for your approval, including all necessary KOL data: deliverables, projected views, rates per post, and expected CPV. Once confirmed, we prepare a KOL brief and start pitching to approved KOLs.
Media planning & KOL pitching
Next, we prepare a marketing proposal outlining our collaboration plan. If everything looks good, we proceed with the prepayment.
Proposal & Prepayment
During the call, you share your campaign goals, timelines, target regions, and expectations with us, and we discuss how to build an efficient campaign based on your input.
Introductory call